Innovators or early adopters/majority
Job of a business developer is not an easy job to do. Yes, you are never bored, that’s for sure, but it is also pretty hard to find zen moments. Venture is even more complicated if you are introducing an innovative technology, such as LocPower, to new sustainable water markets. Besides analysis, planning, communication, project management and traveling usually associated with our job there is an “educative” part where one needs to actually educate an interlocutor not to be afraid of “unfamiliar”. Unfamiliar in this sense means to take risk to implement something new that lack 10+ years performance track record.
This is why innovation awards are always welcomed. They are the auxiliary credentials that new solutions offer to established companies as to say: look, a jury of peer specialist have already evaluated and questioned everything and they find it best solution on the scene, so don’t bother us with unnecessary Q&A, real question here is are you innovators or early adopter/early majority.